The 2020 Subaru Love Promise Community Commitment Award

We've been nationally recognized for our dedication to our community and the Subaru Love Promise.

We're honored to receive the 2020 Subaru Love Promise Community Commitment Award. This award nationally recognizes Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to supporting passions and causes in local communities. These efforts are focused in important areas such as the environment, community, health, education, and pets.

The 2020 Subaru Love Promise Community Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

How is Burlington Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Chittenden County Humane Society
Drive for Excellence
 Subaru Love Promise Heart

Love Promise Stories from Burlington Subaru

Subaru and Burlington Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Burlington Subaru Helping the Fight Against ALS  –  Theresa W

ALS is a progressive neurodegenerative disease that affects nerve cells in the brain and spinal cord. ALS usually strikes people between the ages of 40 and 70, and approximately 20,000 people in the U.S. have the disease at any given time. Although there is not yet a cure or treatment that halts ALS,scientists we fund through our global research program have made significant progress in understanding what causes ALS. But their work is not done and that why we, the Williams Family, have founded the Jeremy R. Williams Golf Classic to raise funds and awareness to fight this horrible disease. This year was the tournament’s second year and raised over $33,000 which all gets donated to the ALS Northern New England Chapter. Burlington Subaru went above and beyond to help make this tournament a success! Not only was Burlington Subaru a presenting sponsor but several employees also gave generously of their free time hosting fundraisers prior to the tournament, organizing raffles items and participating in the tournament. Words cannot adequately express how much the support of Burlington Subaru has meant to be able to make this tournament a reality! Thank you Burlington Subaru. Sincerely,The Williams Family

Thank You Burlington Subaru!  –  Diana H

Year after year, Burlington Subaru supports HSCC in a number of ways. In 2019, Burlington Subaru sponsored our three annual events, held fundraising drives at their location, donated dog toys to adopters, held a canister to collect donations, and helped promote animals waiting to find their home. We are so grateful for Burlington Subaru’s continued friendship and support. Thank you Burlington Subaru! From all of us at HSCC (two & four legged)

Thank You!  –  Diana H

I serve as the Director of Development at the Humane Society of Chittenden County (HSCC). Founded in 1901, we serve Chittenden and Grand Isle counties (the largest concentrated population in the state of Vermont), and care for over 1,000 animals each year. Year after year, Burlington Subaru has supported HSCC through donations, event sponsorship, adoption events, and by collecting much needed items, including cat & dog food, from our wish list. Last month, I met with Steve Kelson and Cara Gorman at Burlington Subaru to ask for their support once again, by sponsoring our upcoming event, Purrrses for Paws. They generously agreed to help! We are so incredibly grateful to have Burlington Subaru as our neighbor and friend. They do so much to support the lifesaving work that we do! Thank you so much! Diana & the HSCC team

Thank you Burlington Subaru!  –  Theresa W

I manage the Jeremy R Williams ALS Golf Tournament. We hold this in June each year to honor my son and to raise money for the Northern New England ALS chapter. We were in need of a title sponsor and contacted Burlington Subaru to ask them for help. General Manager Steve Kelson listened and understood our need for a prominent business to help us make our tournament a success. He agreed to provide a check to underwrite the tournament and to provide a new car for a hole in one prize! Thanks in large part to the generosity provided by Steve and his team at Burlington Subaru, The tournament generated over 16 thousand dollars in donations!! We look forward to partnering with Burlington Subaru again this year. Thank you so much, P.S. We have many Subaru's in the family! Theresa Williams