What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

More info

Subaru Loves the Earth

More info

Subaru Loves Learning

More info

Subaru Loves to Help

More info

Subaru Loves to Care

More info


Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Burlington Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Chittenden County Humane Society
Drive for Excellence

 Subaru Love Promise Heart

Love Promise Stories from Burlington Subaru

Subaru and Burlington Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Thank You!  –  Diana H

I serve as the Director of Development at the Humane Society of Chittenden County (HSCC). Founded in 1901, we serve Chittenden and Grand Isle counties (the largest concentrated population in the state of Vermont), and care for over 1,000 animals each year. Year after year, Burlington Subaru has supported HSCC through donations, event sponsorship, adoption events, and by collecting much needed items, including cat & dog food, from our wish list. Last month, I met with Steve Kelson and Cara Gorman at Burlington Subaru to ask for their support once again, by sponsoring our upcoming event, Purrrses for Paws. They generously agreed to help! We are so incredibly grateful to have Burlington Subaru as our neighbor and friend. They do so much to support the lifesaving work that we do! Thank you so much! Diana & the HSCC team

Thank you Burlington Subaru!  –  Theresa W

I manage the Jeremy R Williams ALS Golf Tournament. We hold this in June each year to honor my son and to raise money for the Northern New England ALS chapter. We were in need of a title sponsor and contacted Burlington Subaru to ask them for help. General Manager Steve Kelson listened and understood our need for a prominent business to help us make our tournament a success. He agreed to provide a check to underwrite the tournament and to provide a new car for a hole in one prize! Thanks in large part to the generosity provided by Steve and his team at Burlington Subaru, The tournament generated over 16 thousand dollars in donations!! We look forward to partnering with Burlington Subaru again this year. Thank you so much, P.S. We have many Subaru's in the family! Theresa Williams

; ;