Subaru News, Promotions and Reviews

Burlington Subaru's automotive expertise is a product of our sustained interest in industry trends and characteristics. We are privileged to share the latest news, promotions and events with you and hope the information will enhance your shopping experience. As you know, there are many new cars from which to choose, and we believe an informed customer is the best customer.

Subaru, The Road-Gripping Brand, Gets Its Moment

Subaru has always been the well-regarded, but often overlooked runner-up to big Japanese names like Toyota, Honda and Nissan. But with the big players stumbling over the past few years, Subaru has darted around them to take a big prize..... continue reading at Forbes.com

Subaru Captures Multiple 2012 ALG Residual Value Awards

ALG "Subaru continues to draw fiercely loyal devotees who appreciate the brand's strong quality and ability to remain practical yet progressive."

  • Subaru of America earns third-consecutive Best Mainstream Brand title
  • 2012 Subaru Outback is three-peat winner in midsize utility segment
  • 2012 Subaru Legacy snags honors in midsize car segment

CHERRY HILL, N.J.
, November 17, 2011 – Subaru of America today announced that it has received three Residual Value Awards from ALG , the industry benchmark for residual values and depreciation data, The ALG Residual Value Awards recognize annually the vehicles predicted to retain the highest percentage of original price after a three-year period.

The company claimed the title of Best Mainstream Brand for the third year in a row. Subaru also earned Best Midsize Utility Vehicle and Best Midsize Car nods for 2012 Subaru Outback and 2012 Subaru Legacy, respectively. Award winners are determined through careful study of the competition in each segment, historical vehicle performance and industry trends. Vehicle quality, production levels relative to demand, and pricing and marketing strategies remain the key factors that affect ALG's residual value forecasts.

"The Legacy's standard all-wheel drive, above-average fuel economy and spacious interior appeal to a wide swath of the market, helping to keep demand high," said Raj Sundaram, for ALG. "With the brawny new generation of Outback, Subaru continues to build on its reputation for delivering what consumers want in a crossover, the handling of a car with great utility and roomy interiors."

"Subaru is proud to be recognized as a brand that builds safe and reliable vehicles that deliver on our mobility promises and retain value for our owners," said Thomas J. Doll, executive vice president and chief operating officer, Subaru of America, Inc. "We are honored to have, again, received ALG Residual Value Awards for our brand and two of our popular Symmetrical All-Wheel Drive vehicles."

Of the Best Mainstream Brand win, ALG's Sundaram remarked: "Subaru continues to draw fiercely loyal devotees who appreciate the brand's strong quality and ability to remain practical yet progressive in its redesigns. Dependably low incentives and fleet sales have also enhanced its used market image, helping it to retain the top spot for mainstream brand for the third year in a row."

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. For additional information visit www.subaru.com.

About ALG (www.alg.com)
Based in Santa Barbara, California, ALG is a leading provider of data and consulting services to the automotive industry. ALG publishes the "Automotive Lease Guide" – the standard for Residual Value projections in North America, and has been forecasting automotive residual values for over 45 years in both the U.S. and Canadian markets. ALG is a subsidiary of TrueCar, Inc.

Subaru Announces Mobile Wi-Fi Access Available for 2011 Outback®

CHERRY HILL, N.J., July 16 /PRNewswire/ -- Subaru of America announced today that it is now offering Wi-Fi connectivity for the award-winning 2011 Outback crossover SUV model. The new Subaru Mobile Internet system creates a Wi-Fi hotspot inside the Outback giving internet access to 10 or more users for up to 150 feet around the vehicle.

(Logo: //photos.prnewswire.com/prnh/20080325/SUBARULOGO )

(Logo: //www.newscom.com/cgi-bin/prnh/20080325/SUBARULOGO )

The Subaru Outback redefined the SUV, and offering Wi-Fi connectivity further expands this versatile vehicle's capability. Operating on the 3G network and working with all Wi-Fi enabled devices, Subaru Mobile Internet provides users a safe, fully encrypted connection with download speeds averaging 400kbps-1.2mbps. This uninterrupted Wi-Fi capability is designed for passenger access while the Outback is in motion.

Subaru Mobile Internet easily allows users to check email, surf the web or listen to Internet radio and even stream video and post to social networking sites. Outback passengers can check weather and traffic, download hiking trails, and even reserve a campsite while they're on the road. Multiple passengers can simultaneously use the Wi-Fi connection for their separate devices, including Wi-Fi capable laptop computers, netbooks, smart phones, game controllers, plus the new iPad® and iPod® Touch models.

Subaru Mobile Internet technology is provided by Autonet Mobile, the world's first in-car Internet service provider. The Wi-Fi service can be added as a port or dealer-installed accessory to any 2011 Subaru Outback for an MSRP of $499, plus a $35 activation fee. A one-year subscription at $29 per month is required, and Subaru is including the first three months of service for free. Comprehensive user support is included through joint Subaru and Autonet Mobile customer service resources.   Subaru Mobile Internet is a Genuine Subaru Accessory and is covered under the Subaru of America warranty.

Starting at an MSRP of $22,995, the 2011 Subaru Outback is offered in a wide range of four- and six-cylinder models. The Outback is smart-sized compared to other two-row crossover vehicles, featuring a mid-size interior in an easy-to-maneuver and off-road capable wagon body. Equipped with the Lineartronic™ CVT (continuously variable transmission), the 2011 Outback is rated at 29 MPG in highway driving.

About Subaru of America, Inc.

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States. Subaru boasts the most fuel-efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards.  All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. For additional information visit www.subaru.com.

g> Then on July 26 at approximately 6 p.m. fans will be called on the phone number they provided at sign up. Fans can also watch Dave and Travis compete live on ESPN during X Games Saturday, July 31, beginning at 4 p.m. EDT.

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. For additional information visit www.subaru.com.

About Travis Pastrana
Perhaps best known as the very first athlete to successfully land the double backflip in competition on a motorcycle, Travis is not only a supercross phenom and freestyle motorcross pioneer but also a wildly popular action sports personality through his Nitro Circus show on MTV and Thrillbillies series on DVDs. Driving for Subaru full-time since 2005, Travis became the youngest-ever American Rally Champion in 2006 and has gone on to win the Rally America National title with Subaru Rally Team USA for the past four consecutive seasons (2006-2007-2008-2009).

About Dave Mirra
Widely accepted as a BMX Freestyle icon, Dave Mirra holds the enviable record of winning the most X Games medals ever. Highly active in the sport and still participating in select events, Dave gives back to the sport he loves and held his first annual King of the Animal House Invitational in his hometown of Greenville, NC, in December. As a teammate to Travis Pastrana in Subaru Rally Team USA, Dave drives an identically-prepared Subaru Impreza WRX STI rally car in the Rally America National Championship. 
 

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